Sum of this site experience with primary with Google. After starting this site 2 years ago I didn’t care much about Search Engines, SEO optimization and other things related. I submit primary sitemaps to Google and Bing. That is it. I have some visits that go up every month, but not more than 300 people a month. Few sales a month not more than 2-4 every month. I was satisfied because site was new and there was so many issues I have to solve and learn. All that time I get mails from Google that something is missing. But site was on 1th or 2nd page when you searching for products that can be found just on this site. When you search for bogo workshop or bogo workshop you have all first page results.
At some point of time after I get site functionality decent I start working on optimization and SEO. I create sitemaps, optimize Pages and products, add some keywords… I get more Google mails that is missing this and that. Then things getting worst when I install Google listing plugin. There was almost no visit’s at all, no sales, like site didn’t exist. When you search the results bogo workshop specific terms shown on 12 up to 20 search pages. I ask myself how many bogo workshops are there? Products did not show at all maybe on 50 search pages that was before on first 2 pages. Even I look at exact Product title that is a bit different from all other products eg. “Thumb rest for Music Man StringRay 5 (M-5)”. Anyway it can not be on 20 page in any way, because on first 19 pages there are just results for some other things but not for Thumb rest or Thumb+rest.
OK I am doing something wrong do it again SEO, canonical url, create product feeds, do everything that can be done. Google showing clicks, and other results that are increasing but as I have one more independent statistics plugin installed things did not match. I have 1 visit a day. So at the end I decide to delete all product feeds from Google and go this way. Same thing with other providers.
At the end this is just a game to play. I send you some customers to catch you up. If you do not pay for campaign I will cut you all visitors. Very unfair game to play but it doesn’t matter. There is different approach and I will spend next year or two to get traffic from other sources.